INFORMATION

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Working at home has its challenges.

But nothing compared to the influx of information.

Daily emails.

Daily meetings.

Trying to register every little detail through your laptop screen.

The chorus of notifications.

The pings, the bings, the dings.

Sometimes I feel like I’m going to explode.

With my autism it’s hard to concentrate.

It’s hard to take everything into my head.

And balancing all this information, I will occasionally slip and make mistakes.

Sometimes the most basic job can go right over my head.

Because my mind is already tangled up with something else.

I simply get overwhelmed, and become lost in the sea of information.

The worst thing people can assume is that those with autism are slow.

We’re far from this narrow minded assumption. 

It’s just that our minds process information differently to others.

And I found that to be my greatest asset when writing ideas.

The most important skill in advertising is to ‘keep it simple’.

By keeping it simple you can communicate to normal people.

And that’s exactly how I process information, keeping it simple.

So when I am given a single minded message, or a simple question/problem.

Like; ‘Sell the toughness of CAT footwear’ or ‘Stop people spitting in public’.

I am able to funnel my mind, and focus on that single objective.

Flooding it with different solutions.

It’s what has helped me get this far in my career.

And I take this attribute forward when encountered with complicated briefs.

What is the most important message?

What is my focus?

I use these questions to navigate my mind.

Avoiding the complicated pitfalls.

Finding the door, and shutting everything out until it’s done.

Autism is a powerful tool when it has a single target.

It funnels the storm in our minds, using that power to show our potential.

And if companies can give their autistic employees space to focus.

They soon could be overwhelmed by the results.